Thanks to my daughter, Frankie, Bellisima Living, LLC now has a logo. She has captured the look and feel I’d been hoping for.

It has been an interesting experience as we’ve navigated the relationships of mother-daughter and client-consultant simultaneously. Being my 14-year old daughter’s client along with being her mother was a bit of a challenge as I tried to convey what I wanted without really having a clear vision. I’m not a visionary–I have to see something first and work from there. I sought her ability to see things in her mind’s eye to help me depict the feeling and message I wanted to convey. For her, I know it’s been uncharted territory as she tried to get from me exactly what I wanted without me being able to describe the picture. I knew the elements I wanted and I knew some of the colors, but beyond that, I was a bit foggy. “What do you want the people to look like,” she’d ask. “I don’t know exactly,” I’d reply. “What do you think?” “Do you want them to have legs?” Again, “I don’t know.”

Fortunately, we moved beyond that dialogue to other conversations which led to much more clarity. As she began to draw, I was able to give feedback and contribute ideas. Ultimately, the synergy of our thoughts brought us to the place where a clear vision began to unfold. And although what Francesca (aka Frankie) ultimately created wasn’t exactly “her style,” it reveals her artistic “signature.”

My daughter is an amazing artist and I am proud to be able to have one of her creations as the image of my unfolding business.